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Build a powerful identity Transform your strategy Unlock growth potential Reach the right audience Make your brand unforgettable Elevate your brand Increase your visibility Drive real results Amplify your impact Strengthen your presence Dominate your market Maximize your reach Expand your influence
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Case Studies

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Villa Utara

Finding Success with the Right Audience

  • Industry: Hospitality

In the first quarter of 2023, the group proudly introduced a new property: Villa Utara, a unique three-story villa located in the vibrant area of Dalung, Kuta Utara, Indonesia. Thoughtfully designed to accommodate modern lifestyles, Villa Utara features dual living areas with separate entrances, making it an intriguing destination for tourists eager to explore new horizons.

  • The Challenge & Objectives

Our seasonal campaigns aim to boost international awareness of Villa Utara as a premier stay for holiday and travel, significantly increasing online revenue. Within a 6-month timeframe, we seek to achieve these goals by driving a consistent stream of qualified leads and bookings, ensuring a successful and profitable season for Villa Utara.

  • The Solution

Leveraging creativity and a deep understanding of our local and international audience, we crafted a compelling campaign highlighting Bali's attractions during both summer and winter. Today's holiday-makers seek more than just a winter sun; they want to create lasting memories. Bali, with its rich diversity, is the ideal destination for modern traveller’s. Our "Get Special Offers Up to 50% Off" campaign adds significant value to an already competitively priced holiday, enhancing Villa Utara's appeal. This strategy ensures Villa Utara effectively competes with other winter sun destinations and secures a spot on our audience's wish list.

  • How it was executed

Running from March to June and September to December 2023, the Duo campaign leveraged Paid Social, Programmatic Display, and Paid Search channels, each with a $1,000 budget. Engaging creative assets, including animations showcasing innovative designs, were crafted to captivate the audience and drive conversions.

The campaign featured two key messages: “Discover You, in the Land of Bali” and ”Get Special Offers Up to 50% Off!”. These messages aimed to capture tourists' attention and clearly communicate the exceptional offers and memorable experiences Villa Utara provides. Pinnaxel executed a multi-layered digital strategy to ensure effective distribution to both international and local target markets, broken down as follows:

The campaign featured two key messages: “Discover You, in the Land of Bali” and ”Get Special Offers Up to 50% Off!”. These messages aimed to capture tourists' attention and clearly communicate the exceptional offers and memorable experiences Villa Utara provides. Pinnaxel executed a multi-layered digital strategy to ensure effective distribution to both international and local target markets, broken down as follows:

  • Programmatic Partner Placements:

Targeted in-market segments with precision.

  • Selected Inventory:

Ensured international reach and strong positioning in local SEA markets.

  • Social Media Platforms:

Facebook, Instagram, and Google Ads formed the core of the "#DiscoverYou, in the Land of Bali" campaign, driving brand awareness and website traffic.

  • Regional Focus and Strategy

For South East Asian audiences, Pinnaxel developed a summer campaign message highlighting Bali’s core pillar: Culture & History, Beach and Leisure, and Adventure. This showcased Bali's pristine beaches, sunny skies, and luxurious experiences.

For the Indian market, Pinnaxel targeted audiences interested in staycations, life events, budget travel plans, and on-arrival visa options. The campaign featured real people enjoying authentic experiences in Bali, enhancing the group's brand reliability and credibility. High-quality User Generated Content (UGC) was utilized in all advertising creatives to resonate more deeply with the audience.

  • Technical Options

By leveraging public inventory across various ad exchanges, we strategically bifurcated placements between geographical locations and Google in-market audiences. Utilizing Google Tag Manager, we continuously recorded user interactions, expanding our audience database alongside the existing one. Targeting specific interest categories allowed us to effectively deliver tailored messages to new audiences interested in hotels, accommodations, and tourist destinations.

Creatively, the ad banners featured dynamic messaging based on user interactions and performance data. The "More than" campaign message captivated viewers, achieving high viewability and engagement.

  • The Results

By leveraging public inventory across various ad exchanges, we strategically bifurcated placements between geographical locations and Google in-market audiences. Utilizing Google Tag Manager, we continuously recorded user interactions, expanding our audience database alongside the existing one. Targeting specific interest categories allowed us to effectively deliver tailored messages to new audiences interested in hotels, accommodations, and tourist destinations.

Creatively, the ad banners featured dynamic messaging based on user interactions and performance data. The "More than" campaign message captivated viewers, achieving high viewability and engagement.

  • Key Achievements
  • 71m -

User Impressions Across all Channels

  • 690k -

Total Clicks to Landing Pages

  • 70 -

Total booking

  • 18 -

loyalty customers