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Case Studies

Home / Case Study 4

Key Jeans

Driving Fashion Retail Growth with Full-Funnel Advertising

  • Their Story

Key Jeans is a premium retail brand specialising in high-quality denim for Gen Z and millennials. Competing in the fast-moving fashion market of Sri Lanka, the brand wanted to expand its presence both online and offline by engaging new audiences, increasing conversions, and strengthening organic visibility through SEO.

  • Their Goals

The brand had three core objectives:

  • Boost Social Media Engagement with Gen Z & millennial audiences on TikTok and Instagram.
  • Improve ROAS (Return on Ad Spend) by reducing cost per purchase and scaling conversions.
  • Enhance SEO Rankings to capture sustainable, long-term organic traffic.

To succeed, Key Jeans needed a multi-channel digital strategy that combined paid media precision with long-term organic growth.

  • Our Solution

We implemented a full-funnel omnichannel approach across paid ads and organic search:

Meta & TikTok Ads: Engaged young audiences with reels, carousels, and collection ads, highlighting new denim styles and lifestyle-focused creatives.

Google Ads (Search + Performance Max): Targeted high-intent keywords such as “buy jeans online Sri Lanka,” ensuring that ready-to-purchase users discovered the brand.

DV360 Programmatic Ads: Delivered video and display ads to fashion enthusiasts across regional geo-targeting, driving brand visibility and recall.

SEO Strategy: Conducted a technical SEO audit to fix web vitals, indexing, and mobile usability, while publishing blog posts on denim trends, body type styling, and care tips to capture organic demand.

  • Execution Timeline:

Months 1-2: Awareness & engagement campaigns through TikTok, Meta, and DV360

Months 3-4: Retargeted website visitors and video viewers across all channels

Months 5-6: Optimized campaigns for conversions, focusing on higher-value purchases and increasing AOV (Average Order Value)

SEO Rollout: Published 6 keyword-optimized blogs, optimized product pages, and improved semantic markup for long-tail keywords

  • Their Success

The results were outstanding over 180 days:

Performance Marketing Results:

  • Blended ROAS: 5.3x
  • Purchases: Increased from 10/month to 96/month
  • Meta CTR: 3.4%
  • TikTok CTR: 2.9%
  • Google CPC: ₹9.80
  • Programmatic View-through Uplift: 11.7%

Organic & Engagement Growth:

  • Organic Sessions: ↑ 280%
  • Target Keywords in Top 20: 18
  • Social Followers: +42% (Instagram & TikTok)
  • Engagement Rate: ↑ 3.1x
  • Organic Conversions: 19 attributed to SEO

SEO-Specific Outcomes (6 Months)

  • Organic Sessions: ↑ 310%
  • Google Clicks: ↑ 225%
  • Optimized product/category pages ranked for long-tail & transactional keywords.
  • Key Takeaway

By combining data-driven paid campaigns with a robust SEO foundation, Key Jeans:

  • Successfully captured the attention of Gen Z & millennials through visual-first platforms.
  • Scaled purchases by 9.6x in just six months.
  • Built a strong organic growth engine that continues to generate traffic and conversions beyond paid ads.