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Case Studies

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Vishara Skin Care

Scaling Organic Skincare Sales through Performance Marketing

  • Their Story

Vishara is an organic skincare brand built on the promise of pure, natural, and effective products for facial and body care. With a growing product line crafted from safe and organic ingredients, Vishara’s mission is to provide healthier alternatives in a crowded skincare market. The brand wanted to reach the right audience, people actively searching for beauty and personal care solutions, while also creating awareness about the benefits of switching to organic skincare.

While K Furniture's unique blend of high-quality, affordable designer furniture held significant promise, the lack of brand recognition and historical performance data presented substantial obstacles. Our mission was clear: generate immediate and profitable sales in Tamil Nadu to firmly establish their brand and secure the resources necessary for future growth.

  • Their Goals

The primary goal for Vishara was to increase online sales while maximizing ROAS (Return on Ad Spend). Their focus included:

  • Capturing high-intent buyers searching for skincare and facial care products
  • Reaching personal care enthusiasts who were likely to adopt organic skincare
  • Reducing wasted ad spend while building a stronger customer base month by month
  • To achieve this, Vishara needed a multi-layered marketing approach that not only attracted new users but also nurtured them into repeat customers
  • Our Solution

Since skincare purchases often involve trust and repeat usage, we designed a phased campaign strategy that blended visibility, education, and conversion tactics across Meta Ads and Google Ads.

Google PLA Campaigns: Listed products directly in front of high-intent users searching for skincare and organic beauty products, with an optimized product feed and strong keyword targeting.

Meta Audience Campaigns: Reached audiences interested in facial & body care, recent purchasers, and in-market users for organic beauty.

Landing Page Optimization: Simplified the path to purchase with improved product pages and clearer CTAs.

Creative Diversification: Used product videos, customer testimonials, and seasonal offers to build awareness and engagement.

  • Execution Timeline:

Month 1: Awareness & link-click campaigns to introduce the brand.

Month 2: Retargeted engaged audiences with offers & product demo videos.

Month 3: Segmented campaigns for first-time visitors vs. repeat purchasers with customized offers.

Month 4: Expanded reach using lookalike audiences modeled on existing customers and high-intent converters.

Month 5: Scaled sales month-on-month while reducing cost per result and improving targeting efficiency.

  • Their Success

The results were tangible and consistent:

  • 60 monthly sales generated with ROAS of ₹ 1.6
  • Cost per purchase reduced from ₹2,173 to just ₹354 (a 6x efficiency improvement).

Vishara successfully transformed its digital presence into a sustainable sales engine, with stable month-on-month growth, reduced wastage, and an engaged base of skincare buyers.

  • Key Takeaway

By combining search intent targeting, social audience engagement, and progressive retargeting, Vishara was able to:

  • Build brand trust in a competitive skincare market.
  • Achieve strong ROI with minimal ad wastage.
  • Establish a scalable growth model for consistent online sales.